As a young lingerie trader, Shirley Schoonebeek owned several stores in the center of Amsterdam After years of being active in the underwear industry, she was looking for a brand with a story - something to talk about, to think - something that stood out from the ordinary. 

When she could not find it, she decided fearlessly to create her own brand. Not one to follow trends, she deliberately took action to create unique prints in collaboration with real artists; to develop a label that would appeal to men who embrace their inner "Bad Boy". This collaboration resulted in the striking brand as we know it today. Muchachomalo grows and innovates in terms of materials and fit,

The Muchachomalo can not be caught in one man. It is a wild character that is hidden in several men. Muchachosmalos are of all ages. Come in different forms. But they have a number of things in common ...